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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The slippery slope | Main | Show your work »

Hot: A theory of propulsion

Words are dead.

To be more clear: Words on a page or on a screen are asleep, inert, doing nothing at all until they interact with you, the reader.

That takes effort.

An audiobook, on the other hand, propels itself. The words are spoken, whether you listen or not, so you better listen.

And a video is just as alive. 

The next level up is new. As in news. Or previously unknown. When it's breaking, it propels itself even harder, because we know that we're about to hear something previously unheard.

And beyond that? When humans are involved. Not just news, but news from a friend. News that our peers are about to be talking about. Not just propelled, but amplified by our cohort and our culture.

Social media is built on the idea of propulsion. It's not history, it's now. The smartphone isn't smart, it's merely hot. Pulsing with the next thing.

[I know, you just got a text. Go check it, I'll be here when you get back.]

This, I think, is one of the giant chasms of our new generation, always seen, not often noticed. That we're moving from the considered words of a book or even a Wikipedia article to the urgent, connected ideas that propel themselves.

Words are a noun, attention is a verb.

The motion of an idea actually creates its own physics. Ideas in motion not only touch more people, they have more impact as well.

Slack is engineered for motion, the Kindle is a silent repository you have to press.

The cliche was that the author used to live for the solitary moments of considered thought and solo writing. "Leave me alone and let me write." The publisher paid the bills with the backlist, the old books that sold and sold. Today, without propulsion, most people aren't making the time or the focus to pursue inert wisdom. Without motion, the words get moldy.

Book publishing (and the making of movies, or songs, or articles) has always had an element of promotion associated with it, the act of introducing an idea to someone who needed it. What's shifted is that the promotion has transcended most of the process, because the idea itself becomes the promotion.

It used to be that nothing was more urgent than getting punched in the face. Instant, immediate, personal. Today, we're getting virtual punches, from every direction, all self-propelled, many of them amplified. The ideas that propel themselves on the tailwinds of culture will dominate, opposed only by the people who care enough to propel ideas that matter instead.

Maybe you.

« The slippery slope | Main | Show your work »