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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Actually, the truth isn't up to them | Main | All the events you weren't there to control... »

The choke points

You might not be reading this. Or the blog I sent out early today. And you might not be getting those other newsletters you subscribed to.

Google also automatically moves many Mailchimp newsletters to your promo folder in gmail. As well as airline alerts, school newsletters and more. Without asking you first. Plenty of babies in that bathwater. This error violates the do-not-harm principle... If people trust you to deliver their email, then deliver it.

And now they've chosen to go further, and put some of the blog posts you were waiting for in your spam folder, which is the deepest of black holes. No joke.

I hope you'll agree that my blog isn't spam.

The irony is not lost on me.

If this was just about my blog, it would be a petty rant by a long-time blogger. But of course, the land grab is a persistent erosion. Do we need spam filters? No doubt about it. Selfish marketers keep pushing the envelope. 

Google's spam filter is a revelation, it's free and it works, most of the time. The challenge they face, though, is when they start to ratchet up what they filter. The number of things you are counting on getting by email keeps going up, and we need to be able to count on this medium to keep us informed.

There have always been gatekeepers. Martha Stewart decides who gets into the magazine. Steve Case got to decide who got on the front page of AOL. Apple controls the app marketplace by controlling what gets featured in the app store. This is one way gatekeepers create value--the editorial and focus decisions complement the advertising and increase subscriptions. But it also makes it harder for new voices to be heard.

Modern organizations, like Facebook and Google, have set themselves apart as post-gatekeeper platforms, but of course, they're not, particularly Google. Google profits by putting its own pages higher than those of companies that aren't paying to be there. Google benefits when organizations need to buy ads in order to get through to people who might not see their message, even if they have permission.

If you're not paying, you and your attention are the product.

People who create content are spending more and more time figuring out how to alter their messages to get past the filters that are being erected between their readers and their creations. Which is a shame.

Yes, this is a rant. I'm also hoping you'll take a minute to groom your promo and spam filters for all the other stuff that's hidden there. And that you'll subscribe to your favorite blogs by RSS, because it's mostly uninterrupted by people who'd rather you didn't get what you were hoping for. Just you and the blogs you want to get.

My feed is here, and Feedly is easy and free.

/rant.

« Actually, the truth isn't up to them | Main | All the events you weren't there to control... »