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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Closing the gate | Main | Errors in scale »

Your money and your future

Your money: Almost no one knows how to think about money and investing. Squadrons of people will try to confuse you and rip you off. Many will bore you. But Andrew Tobias has written a book that might just change your net worth.

His advice is simple: spending less is even more valuable than earning more. He is also a gifted writer, funny and dead on correct in his analysis. Highly recommended.

The brand new edition is right here.

Back story: 32 years ago this month, I had lunch with Andy Tobias. I was pitching him on a partnership, and the meeting had been difficult to get. I was intimidated and soaking wet from running fifty blocks through Manhattan (no Uber!). As I sat in the New York Athletic Club, my cheap suit dripping wet (you can't take off your jacket at the New York Athletic Club), I tried to break the ice by telling the moose joke.

I told it pretty well, but Andy didn't crack a smile. Even then, he was a canny negotiator. We never ended up working together, but his book probably did me more good than the project would have. And the story was priceless.

Your future: Kevin Kelly is the most erudite, original and prophetic futurist of our time. If you've ever picked up a copy of Wired, he's had an impact on your life.

If you hope to be working, producing value or merely alive in ten years, his new book (out in June) is essential. It might take you an hour or two to read certain pages—if you're smart enough to take notes and brainstorm as you go.

The people who read his previous book about the future (New Rules) in 1998 are truly grateful for the decade-long head start it gave them.

I've never had the nerve to tell Kevin a joke, but I did offer to do a magic trick for him.

It's rare that you can spend $33 on two books and have your life so profoundly altered.

PS new Creative Mornings podcast just up with my talk from a few years ago.

Backwards: Great designers don't get great clients, it's the other way around.

Patience is for the impatient.

Leading up is more powerful than the alternative.

...And a few more provocations. I only gave this talk once, I hope you enjoy it.

« Closing the gate | Main | Errors in scale »