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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« A dollar more (vs. a dollar less) | Main | What makes it art »

Chump (Don't get played)

How did Bernie Madoff do it? How did he steal twenty billion dollars from people who should have known better? It doesn't matter if you went to university or not--you can still be played as a chump.

To pull off a significant deception, you generally need two things: A deceiver and a crowd of people open to being deceived.

Once those are present, the deceiver brings out the big lie.

For lots of reasons, people are open to looking for shortcuts and a new reality, even if no shortcuts are available. They may have been mistreated, might be struggling, or they may merely be greedy, looking to outdo the other guy. In the case of Madoff, he was even able to take in charities, with boards that meant well but were in a hurry to scale.

Frustration in the face of the way things are makes us open to the big lie. Frustration and fear and anger can suspend our ability to ask difficult questions, to listen to thoughtful critics, to do our homework.

And the big lie is always present when we get played. To be a chump (not merely the victim) is to be open to the big lie. Not merely open to it, eager to buy into it.

Numbers make it easy to tell a big lie. People hate numbers, and they seem so real.

Anti-intellectualism, disregard for the scientific method and conspiracy theories also set the stage for a big lie.

And demonizing the other, the one who is already held in low esteem or feared by the chump, this is usually part of the big lie as well.

In retrospect, the warning signs around Madoff were obvious. Just about any skeptical, thoughtful investor could have seen through the big lie if he wasn't so busy being a chump.

When a population gets played, the responsibility lies with the liar, with the con man, with the person so craven that they'll trade trust and productivity and a bit of civilization for some power and authority.

But the chump also has to take responsibility. Responsibility for looking for the shortcut, giving into the fear and for eagerly believing the big lie, ignoring the clues that are all around.

Chumps aren't restricted by nationality, by education, by income. Chump is an attitude and a choice.

We're not chumps. Not if we don't choose to be.

« A dollar more (vs. a dollar less) | Main | What makes it art »