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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Try better | Main | Your job vs. your project »

"Um" and "like" and being heard

You can fix your "um" and you probably should.

Each of us now owns a media channel and a brand, and sooner or later, as your work gains traction, we'll hear your voice. Either in a job interview or on a podcast or in a video.

For a million years, people have been judging each other based on voice. Not just on what we say, but on how we say it.

I heard a Pulitzer-prize winning author interviewed on a local radio show. The tension of the interview caused an "um" eruption—your words and your approach sell your ideas, and at least on this interview, nothing much got sold.

Or consider the recent college grad who uses thirty or forty "likes" a minute. Hard to see through to the real you when it's so hard to hear you.

Alas, you can't remove this verbal tic merely by willing it away.

Here's what you can do: Persuade yourself that the person you're talking to will give you the floor, that he won't jump in the moment you hesitate. You actually don't have to keep making sounds in order to keep your turn as the speaker. The fastest speaker is not the speaker who is heard best or even most.

Next step: First on your own, eventually practicing with friends, replace the "um" with nothing. With silence.

Talk as slowly as you need to. Every time you want to insert a podium-holding stall-for-time word, say nothing instead. Merely pause.

You can do this into a tape recorder, you can try it in a meeting. It works. 

You're not teaching yourself to get rid of "um." You're replacing the um with silence. You're going slow enough that this isn't an issue.

Then you can slowly speed up.

The best part: Our default assumption is that people who choose their words carefully are quite smart. Like you.

« Try better | Main | Your job vs. your project »