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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Two kinds of filters | Main | On your toes »

Decoding pro wrestling

Professional wrestling is fake.

The blood is fake, the lack of physics is fake, the arguing with the ref is fake, the rivalries are fake... it might be professional, but it's not real.

This willful disregard for reality is at the heart of pro wrestling. It's a juvenile fantasy, come to life. An opportunity to make up the rules, ignore authority, and exert bullying force on others, merely because you can.

So why is Billy Corgan (of Smashing Pumpkins) one of the most successful musicians of our generation, running a pro wrestling organization?

He says it's because it's one of the last transgressive arenas left. That it's a morality play, a microcosm of the human condition, a chance to put on a show that highlights our fears and our avarice. He knows that it's fake, authenticity is a foreign concept in this world.

And what lesson can we learn from politics importing pro wrestling's mindset? Once you see it, you can't unsee the connection. Worth noting that one of the key narratives of pro wrestling is the fake within the fake--someone is always claiming that the outcome is rigged. (In wrestling, of course, it is rigged. And so is the complaining.)

Pro wrestling works as a play and a medium because the people who are part of it realize that it's fake.

It turns out that modern media is a perfect match for the pro-wrestling approach. You can put on a show, with your own media, as often as you like. And that show is, to many, remarkable, and so it spreads.

And there lies the danger, the opportunity for pro-wrestling thinking to corrupt our society: When the fans, or worse, the participants, don't realize that it's fake.

In real life, the laws of physics actually work. In real life, blood feuds rarely end well. In real life, accepting the ref's decisions is the only way to have civilization...

The filter bubble creates an echo chamber, and reality stars are pushed to be more like cartoonish pro wrestlers and less like responsible human beings. If it bleeds, it leads.

You probably work with people who are living in their own pro wrestling universe. These are people who are so in love with their version of reality and their goals that they view the real world as an affront, an intrusion on the way they insist things turn out.

Reality remains our common ground, the best one we have to work with.

« Two kinds of filters | Main | On your toes »