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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Hang in there | Main | Empathy is a bridge »

Education is the answer

It almost doesn't matter what the question is, really.

Everyone is an independent actor, now more than ever, with access to information, to tools, to the leverage to make a difference.

Instead of being a cog merely waiting for instructions, we get to make decisions and take action based on what we know and what we believe.

Change what you know, change what you believe, and you change the actions. Learn to see, to understand, to have patience, and you learn to be the kind of person who can make a difference.

Formal education is a foundation, but lifelong, informal education can transform our lives.

And informal education scales. It spreads more easily than ever before. Educated people create other educated people. The standards go up when education is present, because the cost of being the least educated person in your tribe is high.

Ignorance, on the other hand, can spread as well. When the cultural dynamic in your circle is that ignorance is prized, it will pull others down and lead to more ignorance.

We can learn techniques, sure, but also empathy, curiosity and patience.

Arguing is futile, because arguing presumes that we can use force of will to change minds. And force begets force. Education, on the other hand, involves enrollment, and volunteers in search of answers can learn quickly.

The path forward, it seems, is to connect. To earn enrollment in having others join you in a journey of education. If you can teach something, find someone who will benefit and teach them. And if you can connect and make education accessible, it creates a new standard for the people you care about.

[Heads up: The last day for early-bird discount tickets to my only-time-this-year live seminar in NY is tomorrow. I hope you can join us... we're gathering the tribe for a much needed chance to connect in person. It will be eye-opening, affirming and perhaps game-changing for those who can join us.]

« Hang in there | Main | Empathy is a bridge »