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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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How they talk you out of voting

The easiest way to win an election is to get the people who might vote for your opponent to not vote.

TV has proven an effective engine behind this strategy, and the growth in voter turnout has slowed since campaigns began running significant TV campaigns 50 years ago. [This year's turnout was the lowest since 2000].

It works because it's not that difficult to talk someone out of voting.

The two most common unstated reasons for not voting are:

"I don't want to vote for the person who loses, because I'll feel badly having wasted my vote and being associated with the unpopular outcome." 

"I don't want to vote for the person who wins, because then I'll be partly responsible for whatever happens."

A popular rationale to justify either of these reasons is:

"I don't like either candidate, they're both terrible."

The thing is, there has never been a perfect leader. There has never been a flawless president. There are always weaknesses, foibles and scandals. It takes more than a hundred years before the patina sets in, and even then, most great leaders throughout history had defects that would cause them to wither under today's profit-minded, scandal-focused media.

Same thing for the charities we donate to (or don't), the heroes and mentors we revere, the organizations we're proud to be a part of.

Change is always rough around the edges. It has no right answers, no ideal keys that unlock the future. But risky schemes are always risky.

The media, with our complicity, has created a game where we end up disillusioned and disgusted. But it's only the disillusioned and the disgusted voters who are capable of raising the bar in the long run.

Vote as if you're responsible, because you are, especially if you don't vote.

Vote as if it's not anonymous, knowing that you'll have to explain it to your grandchildren.

Work for justice. Progress is possible. It matters.

« The next one in line | Main | The next one or the last one? »