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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Most vs. Enough | Main | When your marketplace shifts »

Two quality spirals worth avoiding

The downward quality spiral: You cut some corners, saving some time and some money.

For a little while, you can coast on that.

But then demand goes down, you can't get the same pricing, there's less money, which means you can't invest, which means quality goes down again, and again, and then you lose.

Or, consider the other direction:

You improve what you make, you invest the time and effort and resources and you make the best thing you can imagine.

The crowd goes wild, you get more invitations, more revenue, more opportunities.

And then you exceed expectations again.

It's great, until. Until you become paralyzed. Until you decide (mistakenly) that you are in the exceeding expectations business. That can't possibly scale forever. So you stop.

And then we all lose.

Seeing a spiral coming is the key step in avoiding it.

The productive professional realizes that keeping promises is often enough. Randomly exceeding those promises is magical. But the key is 'randomly'. Unexpected delight is priceless, and something you can deliver on.

We need you to keep showing up.

[Today, Monday, is the last day to order my titanic new collection, What Does It Sound Like When You Change Your Mind, if you want delivery before the holidays. You can find out more about it right here. I'm so pleased at how it all came together. (Canadians, alas, your copies are caught in Customs, but we're trying mightily.)

Here are some unboxing photos...

And Your Turn, my most recent full-length book can most probably get to you in time for gift giving as well. Thanks.]

« Most vs. Enough | Main | When your marketplace shifts »