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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The opposite of "more" | Main | Squeezing the last minute out of a session »

Our worldview casts a shadow in the words that resonate

One reason it's difficult to understand each other is that behind the words we use are the worldviews, the emotions and the beliefs we have before we even consider what's being said.

Before we get to right and wrong, good or bad, effective or ineffective, we begin with worldview. 

They affect the way we choose a car, engage in a conversation or vote. These cultural and learned worldviews alter the way we see and hear and speak.

Words like: Fairness, change, interference, freedom, responsibility and opportunity trigger different reactions based on worldview. It's always easier to encourage action based on an existing worldview than it is to change that view.

The columns below don't line up for everyone (or anyone), but instead highlight different instincts on different axes on how each of us see the world in any given moment...

An all-powerful authority Treat others as you'd
want to be treated
Confidence, results,
right now, right later
Exploration, truth, working toward perfect, always a little wrong
Self-respect,
power, agency, taking space
Role awareness, dignity,
giving space, flexibility
Deserve, entitled, keep Share, distribute, invest
Effects Side effects
Ends and means Means and ends
Getting things done Listening, speaking up
and being heard
Patriotism, nationalism,
the homeland
Community, ecology,
the system
Power, authority, compliance, respect, status Fairness, hope, justice,
connection, healing
Profit-seeking Public utility
Intuitive Informed
Realism, denial Optimism, pessimism
Rewards, incentives,
victory, spoils
Equity, fairness and
the alleviation of suffering
Urgency, triumph,
security, impulse
Self control,
long-term thinking, wisdom
Vengeance Forgiveness
Zero-sum Win-win

Once we understand the landscape that someone sees, we have an easier time using words and images to fill in that landscape, to create a story that they can hear and understand, and, perhaps, we can make change happen.

« The opposite of "more" | Main | Squeezing the last minute out of a session »