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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Without a sail | Main | Possibility »

Tension vs. fear

Fear's a dream killer. It puts people into suspended animation, holding their breath, paralyzed and unable to move forward.

Fear is present in many education settings, because fear's a cheap way to ensure compliance. "Do this," the teacher threatens, "or something bad is going to happen to you."

The thing is, learning is difficult. If it was easy, you'd already know everything you need to know. And if you could do it on your own, you wouldn't need the time or expense to do it with others.

But when we try to learn something on our own, we often get stuck. 

It's not because of fear, it's because of tension.

The tension we face any time we're about to cross a threshold. The tension of this might work vs. this might not work. The tension of if I learn this, will I like who I become?

Tension is the hallmark of a great educational experience. The tension of not quite knowing where we are in the process, not being sure of the curriculum, not having a guarantee that it's about to happen.

As adults, we willingly expose ourselves to the tension of a great jazz concert, or a baseball game or a thrilling movie. But, mostly because we've been indoctrinated by fear, we hesitate when we have the opportunity to learn something new on our way to becoming the person we seek to be.

Effective teachers have the courage to create tension. And adult learners on their way to levelling up actively seek out this tension, because it works. It pushes us over the chasm to the other side.

I've been running the altMBA for nearly two years, and in that time we've seen tens of thousands of people consider the workshop. Some of them see the tension coming and eagerly dive in. Others mistake that tension for fear and back away, promising themselves that they'll sign up later.

The ones who leapt are transformed. The tension pays off.

We're proud of the tension. We built it into the workshop from the start, because education is never about access to information, it's about the forward motion of learning.

You already know this workshop works. That's easy to check out. The hesitation comes from this very fact... that it works. That a change occurs. That the unknown is right over there, and to get yourself there, you have to walk through a month's worth of tension.

That's the best way I know to learn. And so that's the way we teach.

 

PS there are only two more sessions of the altMBA this year. Embrace the tension and apply in time for tomorrow's early priority deadline. 

« Without a sail | Main | Possibility »