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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




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« Gorilla marketing | Main | Make two lists »

Mental load and the worry cache

It's well known that the team that wins an Olympic relay isn't the fastest at running or swimming—it's the team that handles the handoffs the best.

The same thing is true of your job. The tasks could be done by many people, but someone who is great at your job embraces the mental effort necessary to do task switching, to read between the lines, to keep many balls going at the same time. Strategy and tactics both.

Sometimes, we think that these are the things that get in the way of our work. In fact, they are the work.

Writing a sentence is easy. Deciding what to write in the next sentence is hard.

Making decisions is exhausting. It involves perception and analysis and most of all, taking responsibility. Pretending to lead and manage is a trivial task, because there's no, "what if?"

It turns out that the mental load of management is primarily around experiencing failure.

Actual failure, sure, but mostly potential failure. Imagining failure in advance. All the current things that could go wrong. And more important, the things you're not doing that will be obvious oversights later. Our brains work overtime to cycle through these, to learn to see around corners, to have the guts to delegate without doing the work ourselves (even though that creates more imagined points of failure). Scan, touch, consider, analyze, repeat.

The other thing that's a huge load: Worry. Unlike all the things I've already mentioned, worry isn't actually part of your job. Worry (expressed through non-productive pessimistic cycles over things out of your control) is antithetical to the work you've agreed to do.

Clear your cache of worry.

It'll free up your processor to focus on the useful stuff.

« Gorilla marketing | Main | Make two lists »