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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« You've arrived | Main | The management of whales »

Anti-glib: Knowing what you're talking about

Glibness is a disease that's particularly virulent in Silicon Valley, politics, entertainment and the executive suite. Someone has an insight (or gets lucky) and then amasses power. Surrounded by more than they're willing to understand, they substitute the glib statement, the smirk, the cutting remark. They turn everything into a status-fueled professional wrestling match.

It's usually done out of fear, and, ironically, the fear-induced glib approach merely makes things worse, creating even more fear.

The alternative is to know what you're talking about.

To have done the reading. [I've seen this problem in boardrooms, examination rooms and classrooms across the planet].

To be able to hold conflicting ideas in your head as you consider options.

To know and respect the people who have earned a place at the table of ideas.

To have energetic engagements with people who are more experienced, wiser and more connected than you are.

To admit that you were wrong, because you didn't know what you know now, and then to chart a new path.

To ignore sunk costs when making new decisions.

The fans of professional wrestling (in all its forms) are entertained by the glib, because it releases them from the obligation to understand metaphor, to look more deeply, to engage with a logical argument.

Everyone else would rather work with people who know what they're talking about, who respect those they work with and most of all, who seek useful outcomes, not just the comfort of a short-term win.

[More here and here]

« You've arrived | Main | The management of whales »