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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« But what if you're doing it wrong? | Main | A shared and useful illusion »

Drip, drip, drip

Who do you subscribe to?

And who subscribes to you?

Those simple questions determine what you know and what you learn. And they influence whether a business or a charity will succeed, and whether or not lives will be changed.

Newspapers are discovering that without subscribers, they can't do their work. Online voices that were seduced by the promise of a mass audience are coming back to the realization that the ability to deliver their message to people who want to get it is actually the core of their model.

Big hits are thrilling. Launch days, deadlines, the big win... That's easy to sign up for as a creator or marketer. But subscriptions are what work.

Netflix, HBO, Amazon Prime... subscriptions. This blog wouldn't exist without the people who trust me enough to read it every day.

Consider the case of charities. If they raise money from consumers, they get almost their entire budget in the last month of the year, or related to some sort of external event. And most people who donate never do so again. Out of sight, out of mind.

Who do you subscribe to?

Who subscribes to you?

Seven years ago, I dedicated my annual birthday post to raising money for charity:water. 665 generous readers like you ended up contributing more than $39,000. Enough water to impact the lives of 3,000 people. On their behalf, thank you.

Five years after that, we did it again, but this time I encouraged my readers (people like you) to donate their birthdays to charity:water. 204 of you raised more than $50,000 and saved even more lives. And again, thank you.

This year, I'm hoping 1,000 people will subscribe to charity:water today. A monthly drip, the best possible pun, drip, drip, drip in a way that not only becomes a habit but gives the organization a chance to plan, because thirst doesn't have a season. Every month becomes your birthday, because you're giving a magical present, paying it forward. I just subscribed for $4,000 a month. If more than 500 of you subscribe at any amount (even $6), I'll double my monthly commitment.

Scott and his team made a film and built a site. You can skip the film if you're busy, but don't skip the box at the bottom of the page.

This is how we change the world.

Literally with a drip, drip, drip.

« But what if you're doing it wrong? | Main | A shared and useful illusion »