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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« In search of the minimum viable audience | Main | Permission abused is permission lost »

The two fears of voluntary education

Voluntary education is different from compulsory, the kind we grew up with.

When you're the victim/beneficiary of compulsory education, it happens to you. You have little choice. Perhaps you choose to open your mind and do the work, but either way, here it is.

Now that we're adults, though, we have choice. Endless choice. Most people choose to learn as little as possible, while a few dive in and find more insight, wisdom and opportunity than they could ever expect. Why do so many people hold back?

  1. "This might not work"

    The truth is that you don't need a license, experience or skill to run a course online. You can post videos, write blog posts and generally just show up and announce you're teaching something.

    As a result, there's a lot of reason for the buyer to beware. The student who spends time and money on a course that doesn't work feels stupid, even stupider than they did before they began. Hopes aren't realized and the disappointment in being ripped off is real.

    The second reason is a bit more surprising...

  2. "This might work"

    This is real, it's disappointing, and it's also the biggest reason people hesitate. We hesitate precisely because the course might deliver what it promises. Because a new experience, a workshop, an event might show you something you can't unsee. It might lead to forward motion, to new opportunities and to change.

    But change brings risk and risk brings fear. Those new horizons, those new opportunities, those new skills--they might not be as comfortable as what you've got going on right now.

And so the challenge. We choose not to learn because it's either going to fail (embarrassing and expensive) or it's going to work (frightening). We get ourselves stuck between a rock and a hard place of inaction.

The door is open to be heroic. To go on the journey from a place of fear. Not to wait for the fear to go away before you begin, but instead to begin precisely because there is fear.

Those that have successfully come before us have figured out how to make this leap. To feel (and embrace) these fears, not to deny them, and to dig in because and despite.

[As you might have guessed, I see this firsthand when I talk about the two workshops I run. Workshops that actually do what they promise. Tomorrow, Friday the 14th, is the last day for first priority applications for the altMBA fall session.  And the Marketing Seminar has just about a week before we close the doors for the last scheduled session.]

The biggest hesitation is the fear of an open door.

The biggest challenge is the question we ask ourselves: Then what will I do?

That's why we're so eager to tweak the little things. Because the little things give us a little more of the same thing that we're already used to.

Hope to see you leap. Because it might work.

« In search of the minimum viable audience | Main | Permission abused is permission lost »