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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

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alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Beware of false averages | Main | Can you live in a shepherd's hut? »

Selling confusion

Over the last few decades, there's been a consistent campaign to sow confusion around evolution, vaccines and climate change.

In all three areas, we all have access to far more data, far more certainty and endless amounts of proof that the original theories have held up. The data is more accurate than it's ever been. Evolution is the best way to explain and predict the origin and change of species. Vaccines are not the cause of autism and save millions of kids' (and parents') lives. And the world is, in fact, getting dangerously warmer.

And yet...

Poll after poll in many parts of the world show that people are equivocating or outright denying all three. Unlike the increasingly asymptotic consistency in scientific explanations, the deniers have an endless list of reasons for their confusion, many of which contradict each other. Confusion doesn't need to be right to be confusing.

Worth noting that this response doesn't happen around things that are far more complicated or scientifically controversial (like gravity and dark matter). It's the combination of visceral impact and tribal cohesion that drives the desire to deny.

Cigarette companies were among the original denialists (they claimed that cigarettes were unrelated to lung cancer, but that didn't work out very well for them), and much of their confusion playbook is being used on these new topics..

To what end? Confusion might help some industries or causes in the short run, but where does it lead? Working to turn facts into political issues doesn't make them any less true.

If this growing cohort 'wins', what do they get? In a post-science world, where physics and testable facts are always open to the layman's opinion in the moment, how are things better? How does one develop a new antibiotic without an understanding of speciation and disease resistance? 

I know what the science p.o.v. gets us if it prevails, if evolution is taught in schools, if vaccines become ever safer and widespread, if governments and corporations begin to ameliorate and prepare for worldwide weather change.

What's a mystery is what the anti-science confusors get if they prevail. What happens when we don't raise the next generation of scientists, when vaccines become politically and economically untenable, when we close our eyes and simply rebuild houses on the floodplain again? Gravity doesn't care if you believe in it, neither does lung cancer.

Ask a confusor that the next time he offers a short term smoke screen. If this is a race to be the most uninformed, and the most passive, what if we win?

« Beware of false averages | Main | Can you live in a shepherd's hut? »