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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Falling out | Main | Everyone's watching (no one is watching) »

What motivates you to take action?

School taught us to answer a simple question, “will this be on the test?” If the answer is no, we’ve got no time for it.

Work taught us to fear the boss and the review and our performance ranking. And we are motivated to do the work if we get paid for it, because, after all, that’s why we call it work. Do the least, because you're always going to get asked to do more.

Or we could be motivated to avoid shame, or to take advantage of the sale that’s about to end. Motivated by deadlines, by crises, by the media "breaking news" out of the situation room.

Is it any wonder, then, that we end up as short-term, unhappy, profit seekers? And that marketers and others that seek to engage with you build their offerings around your motivation?

Millions of students are in college, many going hundreds of thousands of dollars in debt. They are surrounded by huge libraries, high-speed internet access and educated people, and yet the dominant dynamic remains: how little can I do? Will this be on the test? 

And the rest of us are in the real world, with the infinite library of humanity at our fingertips, with millions of people to connect with, with an unlimited array of problems worth solving right in front of us.

What if each of us were motivated by curiosity instead? Or generosity? Perhaps we could learn to see possibility instead of risk. What if we took and finished online classes because we could, not because there are assignments, tests and a certificate?

I see this firsthand with the shift students in my courses go through. At first, there's an awkward pause when people realize that there are no tests. Without tests, it seems, it's easier to focus on more pressing urgencies at home or at work. But then, postures begin to change. People realize that a different kind of motivation might lead to a different sort of outcome.

The choice of motivation is a fork in the road. It not only determines what we do and how we do it, but it drives marketers to decide what they make and how they’ll sell it. It changes the way school boards and regents design courses. It changes the story we tell ourselves.

Today's Groundhog day, an oddball holiday built on the premise that winter's a grind, that we want it to be over with, that our motivation is TGIF... The magic of the film, though, was realizing that our motivation is actually up to us, and that if we choose, we can change it. If we do, the world might change in response.

We get more of what we respond to.

« Falling out | Main | Everyone's watching (no one is watching) »