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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




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« In defense of redundancy | Main | Your kitchen table »

Clark Kent's shoes

Back when Superman used to change into his outfit in a phone booth, the question was: where does he put Clark's shoes? Because even if he could compress them with his super strength, they'd be ruined.

Organizations that need to adopt different personas often get into trouble.

Consider ConEdison, which is completely failing here in NY during the recent storms (and of course, it's nothing compared to what people in Puerto Rico or other parts of the world have gone through).

On one hand, most of the time, they're invisible. They're a boring bureaucracy, optimized for stable jobs, predictable if not low-cost processes, mediocre customer service and average (or below average) user interface design. They're a monopoly and they act like one.

But then, when things break, they're expected to act like heroes, like people who truly care. They are expected to hustle, to find the edge of the performance curve, to really step up.

Unfortunately, their shoes don't compress very well.

We know it can be done. We see heroic organizations do great work. But ConEd doesn't.

John McAvoy, the CEO, is probably pretty good at steering a boring monopoly. I have no clue. But he hasn't built much in the way of heroic response capability. And every time something breaks, that becomes obvious. 

Small businesses sometimes wrestle with the opposite. They get their accounts by acting like heroes, performing miracles on an emergency basis. But when it comes time to regularly do the work, to show up and show up and show up, they don't have the resources or the patience to do so.

The opportunity is to choose. To truly embrace one and buy precisely the right kind of shoes.

The alternative is to invest the resources to have two teams that can do one or the other. And to tolerate the fact that when the other team is working, you're not at maximum efficiency.

Systems are a miracle. Until we try to force a system that's good at one thing to do another.

Then we just ruin our shoes and end up annoying everyone who trusted us.

(PS comic book geeks will recall that Clark's shoes were made out of a special kind of miracle foam that looked just like a boring Florsheim brogue but could be compressed into a really small ball. And of course, there's no such thing available to the general non-superhero management class, sorry).

« In defense of redundancy | Main | Your kitchen table »