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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The big hill | Main | 300 seconds »

When well-meaning people can't see it the same way

Yes, there are a few people who are mendacious, who are not seeking what you're seeking. And yet, most of the time, there are plenty of good people who disagree with you--they want a good outcome, but the narrative they bring insists on getting there in a very different way. They have different glasses on and are using a different map as well.

People don't believe what you believe, and they don't know what you know. Some of the gaps:

Authority--because the world works better when things are coherent and predictable and someone is in charge
Freedom--because people free to speak up and find their own path are able to weave a civil society out of chaos

Affiliation--because being in sync and engaged with others makes for a happier life
Conformance--because doing what you’re told is safer and telling people what to do is easier

Inconsistent--Change is fine if it makes things better, even if you want to call me a flip flopper
Consistent--Because it’s safer to stand for something and not reconsider it

Hero—Someone needs to save the day
Bystander--There's too much on the line, and I'm not the one to do it this time

What will they say?--keep an eye on those that are watching me
What will my mom say?--doing the right thing, even if someone is looking, and especially if no one is

Belief--because it’s a narrative to quiet the chatter in our head
Proof--because science works

Change--because things can get better if we let them
The status quo--because change is risky

Civility--because we’re working to keep it all from falling apart
Conflict--because if you can’t handle it, get out of the way

The long haul--because none of it is worth it if we poison ourselves
The short run--because the long haul manages to take care of itself

Service--because our heroes sacrificed for others
Profit--because making a profit is the market’s way of rewarding service

The strongest--because the pack moves fastest if the strongest are supported and rewarded
The slowest--because we’re only as good as the way we treat the weakest among us

The cusp--because progress is interesting
The middle--because proven is better

Family first--because you take care of your own
Community first--because everyone is in your family

Emergencies--because this pain needs to be addressed right now
The long game--because the emergencies never end

Show your work--because finding an error in my math helps us both, transparency pays
Opacity—I don't need you cherry-picking an argument with me

Pay it forward--because someone did it for me
Put your own oxygen mask on first--because I might not get another chance

« The big hill | Main | 300 seconds »