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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« But what about the people who don't care? | Main | Why even bother to think about strategy? »

Speaking up about what could be better

Solving interesting problems is the best work we can do.

It's a practice that has built the very best parts of our culture.

Solving interesting problems begins with posing them--which means being willing to speak up about what could be better before we know how to make it better.

We see these problems, all of us do. But they're easy to ignore if we're hoping for a quick win. Instead, patience and empathy define us as the humans we seek to be. 

Too often we get trapped believing we need:

Certainty

Quick answers

A guarantee

If you want those three things, you're missing the path. The search for quick, guaranteed and certain results will almost always undermine the creativity you're after.

Creativity is a step on the way to making things better. 

As we've built the altMBA (more than 2,000 students so far), the need for creativity has become ever more urgent.

The web is littered with easy promises and simple call & response patterns. It's antithetical to creativity. Instead, our social networks have turned us into unpaid factory workers, toiling in a giant system, one that pushes us to feel shame, to be in a hurry, to worry about nothing but the surface.

That's not where creativity comes from and that's not what creativity is for.

Possibility and responsibility are available to anyone who wants them. That could be us, any of us.

Seeing the world as it is, offering people dignity, choosing to make a difference... none of these are fast and easy paths, but we do them anyway.

Will you?

Please consider joining us for the altMBA. The work matters.

« But what about the people who don't care? | Main | Why even bother to think about strategy? »