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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« On taking a hint | Main | Character matters (if you let it) »

What happened and what will you add?

Is it outside of the canon?

The internet, with instant access to all known history and science, was supposed to help us all get in sync, to understand what we knew for sure.

But of course, when everyone has a keyboard and a camera, it's up for grabs.

Some people get frustrated when others use the word "enormity" to mean, "very very enormous." That's because they know that enormity means "unspeakably horrible," and they're worried that if enough people use it the wrong way, they'll no longer be able to use it the right way, and a nuanced word will disappear.

Language is plastic, it changes over time. Who knows what 'dap' used to mean, or what it will mean tomorrow? What happens to the serial comma or the other refined elements of punctuation? Language is a reflection of who we are and how we speak and it's foolish to insist that it stay the same as it always was.

Work that alters the canon, that begins outside of it but then is incorporated into it, is how our culture grows.

Facts and history, though, fade away if we let them become plastic.

It probably took Descartes 50 years to reach half a million people with his ideas about philosophy and the mind-body problem. The School of Life, with millions of viewers on its YouTube channel, was able to reach half a million people with its video on the mind body problem in just a year. The issue, as dozens of folks have pointed out, is that the video has nothing at all to do with the actual mind body problem, and simply makes up new stuff.

Descartes isn't here to defend himself, and I'm not sure he should count on me to stand up for him, but it points to a bigger problem: Everyone has the authority to have a media channel, but responsibility is in short supply.

We need new ideas, but if it's not in the canon, it's worth labeling properly--a new idea to consider, not an accurate version of what came before.

If you want to earn trust, it helps to either get it right or to fix it once you've discovered that you've gotten it wrong.

"Your mileage may vary" is a useful way to think about our experiences, but sometimes we don't want our mileage to vary. Sometimes we want to know what actually happened, how to compute acceleration or decode a cultural artifact. Sometimes we want to know about the work that came before.

PS friggatriskaidekaphobia, or the more popular term, Triskaidekaphobia, was first used in print by Isador Coriat about a hundred years ago. Be safe today.

« On taking a hint | Main | Character matters (if you let it) »