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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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IN STORES:


THE DIP BLOG by Seth Godin




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« Kurtosis is not a disease (but getting it wrong is painful) | Main | Putting a value on a story »

Considering the buyout

Inyglaser0511

Is it ever okay to sell the rights to your work?

Milton Glaser was paid about $2,000 in expenses to create the I Love NY logo, one of the iconic marketing images of its decade. He later said, "I was very happy to do it. I was very happy about the consequences.”

Carolyn Davidson originally made $35 for designing the swoosh that Nike made famous.

Neither was paid enough, certainly.

It's tempting to reject the idea of a creative buyout on principle. After all, you're getting paid a relatively small amount for work that could end up in front of a billion people.

But there's a difference between art and illustration. Between commotion and expression.

Illustration has a client. The client may have an idea or a specific need. And the client is taking on all of the risk, doing all of the promotion. Of course, if it doesn't become a home run, the client isn't entitled to a refund. 

The artist, on the other hand, works for the muse. She's responsible for the execution, sure, but also the content, the market fit and the magic of what happens next. The artist is free to wander, and free to own the consequences.

Illustration is a bit like copywriting, corporate music, industrial photography--anything where you're doing your work for commerce, for a client, under direction.

As Milton Glaser has shown, being associated with dramatic success as an illustrator opens the door to even more success. It can fuel your art and create opportunities for higher leverage in your illustration work as well. Illustration can pay some bills at the same time it chips away at your obscurity problem.

When you're willing to do art, do art. Do it wholeheartedly. But the world needs illustrators too, and if it's a useful tool for you, embrace it.

« Kurtosis is not a disease (but getting it wrong is painful) | Main | Putting a value on a story »