Seth Godin: The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
It's a mind grenade, a little bit of insight that will help you see what's causing your organization (or you) to get stuck.
Seth Godin: Small Is the New Big : and 183 Other Riffs, Rants, and Remarkable Business Ideas
Seth has gathered entries from his popular blog and writings from his Fast Company column into a powerful collection of business insights.
The Group of 33 edited by Seth Godin: The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable
How do you create a big moo—an insight so astounding that people can’t help but remark on it,?
Seth Godin: All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World
Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.
Seth Godin: Free Prize Inside: The Next Big Marketing Idea
The Next Big Marketing Idea. Make Something Happen!
Seth Godin: Purple Cow: Transform Your Business by Being Remarkable
The New York Times Best Seller. Make your Business remarkable.
Seth Godin: The Big Red Fez: How To Make Any Web Site Better
What's wrong with your site (and how to fix it.)
Seth Godin: Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change
Change, and Darwin. I wish more of these had sold.
Seth Godin: Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Still in hardcover, still no hair.
Seth Godin: Unleashing the Ideavirus
The most popular eBook, now in paperback.