The Big Moo

The state of the Big Moo

Here's a report for Big Moo Authors:

Big Moo Update as of 5/3/06

DISTRIBUTION

Acumen Fund       
$25,900.00    on 8/15/05   
$15,351.30      on 12/27/05   
$3,348.70     on 4/112/06   

TOTAL... $44,600.00

JDRF (Cassie's Fund)       
$19,425.00      on 8/15/05   
$11,513.47      on 12/27/05   
$2,511.53     on 4/12/06   

TOTAL... $33,450.00

Room To Read       
$19,425.00      on 8/15/05   
$11,513.47      on 12/27/05   
$2,511.53     on 4/12/06
$4,500.00        on 5/1/06   

TOTAL... $37,950.00

TOTAL TO DATE   $116,000

REVENUE

Paid by Penguin/Portfolio to date: ...$105,000
Paid by Audible...$5,000
Paid by Tantor Media...$1,500
Paid to us by Remarkabalize...$4,447 (future payments are going directly to charities)

Still to come: Royalties from Portfolio. First royalties are due in six months. Portfolio keeps a reserve against returns, so it may be as long as two years before all royalties are received.

Still to come: Foreign rights fees.

Big Moo foreign licenses as of 5/3/06

Penguin UK                English
Commonwealth Magazine Co.    Chinese
Dataclub OY                Finnish
HVG Kiado                Hungarian
UFUK Press                Indonesian
Sperling & Kupfer            Italian
Kiko Shobo                Japanese
Minumsa                Korean
Alma Littera                Lithuanian
Editora Manole Ltda            Portuguese Brazil
Editorial Presenca            Portuguese Portugal
Eksmo Publishers            Russian
Book House                Swedish
Timas Yayinlari            Turkish

DEDUCTIONS

Lark, our literary agent, cut their fee in half, to 7.5%. However, I am making up Lark’s commissions by donating an equal amount to the charities.

Other deductions: None. No editing costs, no promotional costs, no transfer payments.

THANKS

Especially to Julie and Dean and remarkabalize.com. Royalty revenue from remarkabalize is being donated directly to the three charities.

Thanks to MSN for the amazing stay on their homepage, which pushed Big Moo sales at Amazon to #19 overall.

Also thanks to Tim Stay at Know More Media, for running Big Moo ads

And to Michell Zappa at Springwise for their Big Moo ads as well.

Breakfast with Dean and Julie on Friday

How Can We Use Remarkable* Stories this Coming Year to….?

Please join Dean Debiase and me to talk about how we can make the Big Moo Book Launch
a year of X-tra remarkable stories
at a special breakfast for
the Remarkabalize* Advisory Board and authors….

8:30-10:30 a.m.

Friday November 4

in the living room of Morgans,
(which they never close for private events!!!!!)
Madison (between 37 and 38)
New York, New York

Hosted by Sherry Harris, Chair, Remarkabalize* Advisory Board

RSVP
Julie Anixter
janixter@laga.com

Caviar and Banana

Link: Yahoo! Maps - New York, NY 10010-6111.

Schedule for Thursday

Caviar and Banana!

5:30pm    Author cocktails at Bar   
6:30pm    Event open to the invitees    Book signing begins…   
6:58    Shelley rings cow bell signalling program is beginning…music down, spot up…   
7:00pm     Welcome – Julie & Dean, each read one line from book, thank MSN and intro Gayle Troberman    
7:05      Gayle welcomes group and introduces Seth   
7:10     Seth talks/reads, introduces Jim Barrett   
7:17     Jim Barrett introduces Malcolm Gladwell   
7:20     Malcolm Gladwell reads, introduces Dave Balter   
7:27     Dave Balter reads, introduces Jackie Huba   
7:29     Jackie Huba reads, introduces Tom Kelley   
7:31     Tome Kelley reads, introduces April Armstrong   
7:33     April SINGS, introduces Julie and Dean   
7:35     Julie and Dean close with a call to action to BUY BOOKS AND SUPPORT CHARITIES   
    Informal booksignings continue…   

November 3, secret pre party

by now, I hope you've gotten the big invite to the big party. Thanks, Julie and Dean.

Authors only... 5:30, an hour before the party, we're gathering at Caviar and Banana if you can make it.

Caviar and Banana

12 E 22nd St
New York, NY 10010

No need to RSVP. Come if you can.

October 14 is noisy day

Feel free to post, to email, to give a speech, to call some folks or write a newsletter.

Our goal is 33 people each reaching a few thousand...

All the assets you need should be here on this page. The photos from Nepal are on my regular blog.

Thanks to each of you for everything you've done so far.

Moo...

Need your RSVP!

This note just in from Julie:

PLEASE CONFIRM AND PLEASE INVITE SOMEONE!

Are you planning to join us at our Book Launch party on Nov 3, 6:30-8:30, at Caviar and Banana?
We've heard from some of you, but not all of you!    Please email Julie Anixter, janixter@laga.com with your RSVP if you can make it. 

If you ARE coming, please bring the person you know who is most likely to want to buy lots of books and get engaged with us.  Use the e-invite attached.  If you have questions please let me know.

Julie Anixter
Executive Director Brand Experience
LAGA
644 Eden Park Drive
Cincinnati, OH 45202
(t)  513-961-6225
(m) 513-293-2306

www.laga.com

details for Monday's dinner

Periyali
Flatiron District
35 W. 20th St.
(bet. 5th & 6th Aves.)
Manhattan, NY 10011
212-463-7890

at 6:30

please drop me an email asap if you are changing your status (coming/not coming)

We're counting on you

Here's the help I need from you over the next two weeks
1. make sure you get the excerpts you need from the post below
2. make sure you have the cover image Download moocoverlittle.jpg or click on the image and capture the bigger one.

3. On October 14, please send out as many emails as you can to your friends, colleagues and those that need to hear from you. Post on your blog. Do an interoffice memo.

On that day, two weeks from today, we all want to promote the book at the same time. I really need you to not skip this step!

It would be very cool if you emailed any bloggers you know, folks like boingboing or Doc or slashdot and asked them to point to it. Or ask your friends to ask...

Not spam, obviously, but that goes without saying.

We are 'this' close to having a breakthrough. I hope you can help.

My pitch, "What if everyone read this book?"

You can riff on that, or invent your own.

And feel free to send them to The Big Moo site.

A note from Allison

Dear Mooers:

With THE BIG MOO's pub date just a month away, I just wanted to introduce
myself and thank you on behalf of everyone at Portfolio.
We're thrilled to be publishing this amazing book, which can do so much
good for the business world and three great charities.

I know you've all been working directly with Seth, but if you have any
questions or suggestions about marketing the book, please don't hesitate
to email me.

We're trying to pitch a feature story to the national media about THE
BIG MOO -- the unprecedented collaboration, the provocative ideas, the
charity angle, the unique 10,000 galley promotion, and the many ways the
Group of 33 is helping to drive word-of-mouth.

Here are a few humble suggestions on top of all the things you're
already doing.... I would love to hear your feedback on them.

1) Let's get the Amazon presales to skyrocket on a single day.  If every
Mooer posts to his or her blog about the book, or emails a distribution
list, we can drive traffic to Amazon and make the entire publishing
industry take notice.  How about October 14, a week before pub date?

2) Let's make THE BIG MOO part of every contributor's lectures, at least
from October through Christmas.  If you need help getting a bookstore to
sell from the back of the room, I can usually arrange one (the three
conditions are that it has to be a decent size US city, with a crowd of
at least 100 people, with at least 2 weeks lead time).  It's even better
if you can get your audiences to buy in bulk from 800-CEO-READ, which
offers good prices and great service and reports to all the bestseller
lists. 

3) Let's get the jacket JPEG, excerpts, and bookselling links on every
contributor's website.  If you need help with this just holler.

Thanks again for all your support.

best,

Allison Sweet
Portfolio / Penguin Group (USA)
allison.sweet@us.penguingroup.com