THE DIP BLOG by Seth Godin




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The Dip Tour

I'm trying something new this May.

Usually, when authors tour, they trudge from bookstore to bookstore. It's grinding and a little demeaning (here's a tip: if you see an author in a bookstore, don't go near him unless you're prepared to buy the book (or at least hide it somewhere in the store.)) The whole interaction isn't very pleasant for the reader either.

Well, I love to do speaking gigs, but rarely get the chance to do events that are open to the public and relatively inexpensive. So I figured I'd combine both.

Here's the deal. (Details are here). In each city I'm able to get to, if you buy 5 books (in advance), you get to come hear me give a speech for free. OR, if you prefer to think of it differently, if you pay $50 to hear me speak, you get five books for free.

Why five books? So you'll give four away. That's why I wrote the book. So you would buy copies and give them away. You register online, you pay in advance, you're guaranteed a seat and you're guaranteed your copies, available when you show up. We can't do refunds, because the books are a pain to move around, so please be sure you can come when you sign up.

Which cities? So far, just Philly. UPDATE: We just added Chicago.
More to follow soon, I hope. If you have a very large network or a very large organization in a city in the US (sorry, too much travel to go overseas), drop me a line if you'd like to discuss running an event in your town. The minimum is 500 people, though. [let me reclarify: you need to get the books through a special link, not from just any store... and, I will be posting new cities, very soon! Promise.] If it works, I'll tell you. If it doesn't, I'll tell you. Either way, it'll be interesting way to meet a lot of readers and get books into the hands of people motivated to give them away!

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