This still from my favorite TV show growing up (have you figured it out yet?) represents the imperative that we all have in creating the remarkable, the thing that people consider the best in the world.
The person pointing wasn't paid to do so. He did it because he wanted to.
The people looking aren't looking because they care about Superman. They're looking because everyone else is looking.
As our society gets more connected, it is also getting more fragmented. You can find just about anything online, billions of tiny niches. But the niches that turn a profit are the ones that attract a crowd, that establish themselves as the best in the world. Just another word for remarkable.