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That's the killer clause.
"We did everything within reason and we still lost."
Your competition beats you when they do things that are unreasonable. In large markets, the unreasonable competitor always establishes the new benchmark, always ends up as best in the world, always redefines what 'within reason' means.
I guess the only choice is to be unreasonable.
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Listed below are links to weblogs that reference Within reason:
» "Within Reaon" from Tony Steward:. Blog
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I find great inspiration in Seth's nuggets of marketing insight. One of his latest perfectly and succinctly describes my current and constant challenges with colleagues and clients. I usually refer to it as "Let's do it like they do... [Read More]
